Eleven years ago, Kathy Hill, LAHPERD'S former Executive Director, saw a need for LAHPERD to reach out to the parts of our state that had teachers who could not attend our annual conference held in Baton Rouge.
Media advocacy is a new strategy that is emerging in the public health community. It has been particularly visible in communities of color. (1) Media advocacy is defined as the strategic use of mass media to advance public policy initiatives. Media advocacy is rooted in community advocacy and has as its goal the promotion of healthy public policies. It can be differentiated from traditional mass media strategies in a number of ways.